Few days ago,DEEPWARD successfully signed an cooperation agreement with a new independent eyewear brand from France. This customer has few optical shops and mainly do retail business in the past, but he decided to build his private label in this year, and came to Shenzhen for a 12 days business trip, he nearly visited all well know shenzhen companies during these few days, and finally choiced to cooperate with us, Shenzhen Deepward.
Back to this cooperation, it owes to our professional product planning capabilities, rich OEM experience and flexible customized services,our company accurately matched the client's brand positioning. We raised our oppinion of having a combination of "ready stock styles + exclusive customized styles" to help the client quickly build a wide brand collection and smoothly enter the eyewear market. The achievement of this cooperation not only presents our company's core competitiveness in the international eyewear OEM field, but also lays a solid foundation for the long-term win-win development of both parties in the future.
Customer choiced our best selling models, for example handmade acetate thin sunglasses, this sunglasses must be 2025 best selling models in the whole world, there are also some similar models in our collections, like Custom Acetate Sunglasses, and Rectangular Frame Acetate Sunglasses, both of them features with thin and narrow shape.
He said that it is very hard for him to meet a higher MOQ, our company totally understand his position, and agreed with one flexible MOQ with 200 pieces of each model in first year, this is helpful for him to well control his cash flow and have lower risk to start one new eyewear brand.
At the same time, he want to launch his collection in March, that means we must finish all the models within 60 days and send out before our CNY holiday. After fully understand his requirement, we hold one internal meeting and have a further discussion, finally we try to well organize our internal production plan and can have chance to meet his deadline.
In the initial demand research and planning stage of the cooperation, Deepward not only fully understood the client's plans for core information such as brand style, target consumer groups and price positioning, but also provided professional market analysis suggestions combined with its accurate grasp of the popular trends in the European eyewear market.
The successful cooperation with the French independent eyewear brand client is another important practice of DEEPWARD in empowering the development of independent eyewear brands around the world. As a professional eyewear OEM enterprise, DEEPWARD has always follow the service concept of "taking customer demand as the core and quality as the foundation". Relying on rich industry experience, strong product R&D capabilities and a sound customized service system, it provides comprehensive OEM solutions for independent eyewear brands around the world. In the future, DEEPWARD will continue to deepen the international market, continuously improve its professional capabilities and service level, help more independent eyewear brands realize their dream of going global, and open a new chapter of win-win development.
