ABOUT MIDO
The full name of MIDO is The International Optics, Optometry and Ophthalmology Exhibition. It is held in Milan, Italy, held in February each year and lasts for three to four days. Since its establishment in 1970, this exhibition has grown to become the largest and most influential professional eyewear trade show globally. MIDO is not just a trade fair, also it is one industry trendsetter. As Milan is the capital of design, the exhibition emphasize design, creativity, and aesthetics. Many brands choose to launch their annual new products and concept models here. The organizer will release a trend report for the upcoming year (like colors, materials, and styles), guiding the direction of global eyewear design. Additionally, MIDO features various awards to encourage innovation, such as the MIDO Award and the Bestore Award.
So, what does such a grand gathering mean for visitors?
Buyer/Retailer: enjoy one stop shopping service and finish the purchase of next season eyewears, develop new unique eyewear brands, make study of marketing trendy, etc.
Eyewear brands/manufacture: Present the brand information, find distributor, study competitor, etc.
Designer: Obtain design concept and trends, study industry knowledge, develop connections.
Vlogger: Get up close with top brands and products to report on or appreciate cutting-edge designs.
WE, DEEPWARD WILL PRESENT IN MIDO
Deepward was founded in 2010, and we are mainly specialized in producing high quality acetate eyewear, metal eyewear and Titanium eyewear for independent eyewear brands. We are not only good at producing high quality eyewears for independent eyewear brands through OEM (that means customers will provide their design concept or rough drawing to us for working), but also can be the expert for leading new eyewear brands' development since design selections. We are okay to provide less MOQ at beginning as extra support to new eyewear brands, also we will suggest new eyewear brands to combine with some ready stock eyewears for increasing their collection range.
What Deepward will present in MIDO?
1) The advantage eyewear products which can show our manufacturing excellence, exquisite handcrafts, and production skills, so the eyewear brands who are looking for OEM eyewear manufactures can feel confident to cooperate with Deepward. For example, we will show our acetate lamination advantage, rivet type avantage, metal and acetate combination advantage, polishing level, and so on.
You can learn more from our webiste https://www.deepwardeyewear.com/production-advantage.
2) Unique design concept
Everyone knows that thin and tiny acetate sunglasses are popular in 2025, but we will jump out of box, and make some new looks which will leave more possibility for eyewear brands to promote their marketing more easily. This year we will present some color changing acetate models (the acetate can change its color under UV light), handcrafts with irregular hand-carved artwork, luxury metal and acetate combination models, etc.
You will be more impressed when you check our eyewear collections in person!
Are you looking for eyewear manufacture or are you going to build your new eyewear brands? Just email Deepward for booking your meeting time, our booth number is Hall 7, stand G36.
what we are looking for is more than one customer, but one partner!
